Chung Muh Sha RFP, ChFP, IFP Senior Partner & Head of Personal Financial Planning Ausscar Group

• He graduated from the University Utara Malaysia in 1997 with an honours degree in Accounting (1st Class), now continue his study in UUM on PhD of Marketing.

• He worked in Price Waterhouse as management consultant before he decided that financial planning is what ticks him.

• He holds RFP (Registered Financial Planner), ChFP (Chartered Financial Practitioner) and IFP (Islamic Financial Planner).

• More than 10 years experience in financial planning services that cover risk management & insurance planning, investment planning and estate planning.

• He spoke in more than 500 talks in various government sector, universities, colleges, banks, insurance company, public organizing talks etc

• He also as columnist in United Daily Newspaper and regular guest in media such as Radio Aifm etc.

Mr Chung’s profession involves providing elite training courses. One of his elite training course would be as per below.

Enhanced sales through financial planning approach – How to increase sales through a systematic marketing strategy

Marketing become more challenging job nowadays. Due to the attractive remunerations, marketing jobs are more competitive compare to years back. Insurance business also facing the same problem. Therefore, we have to build a systematic marketing approach to be more competitive in the market. The way we conduct insurance business must be different from our competitor.

Bumiputra market is a niche market that haven’t be penetrated by the insurance field force. Malaysia insurance penetration rate is so low that most of the race who haven’t insured is Malays. So, by analyzing the malay market characteristics and applying the appropriate marketing approach will let the insurance field force concurred this huge market!

Who must attend
For those who want to increase their insurance sales and gain in depth knowledge in financial planning approach.